BRUSSELS . - The European Commission approved the acquisition of U.S. manufacturer Activision video game by French media group Vivendi after finding that the operation would not significantly impede effective competition in wow gold usa the Community market.
The merger will create a world leader in the gaming industry.
The EU executive research revealed that the overlaps between the activities of Vivendi and Activision in video editing are limited and that the merged company will continue to compete with strong rivals like Electronic Arts and console manufacturers Sony, Nintendo and Microsoft .
The Commission also examined the relationship fut online coins between the activities of Vivendi, through its subsidiary Universal Music Group, on the market for licensing of music rights and activities of Activision in video editing, as publishers purchase such licenses for use in their games.
Brussels believes that this vertical relationship will not cause competition problems because game makers can head competition from other suppliers to buy music rights.
Finally, the Commission examined the vertical relationship between Vivendi and Activision in the wholesale distribution of PC games in the UK and concluded that t ampoco in this case the operation raises COMPETITION to because there will still alternative distribution circuits.
Activision includes popular titles such as 'Guitar Hero', 'Call of Duty' and the series 'Tony Hawk' , and the video game series 'Spider-Man', 'X-men', 'Shrek' and 'James Bond' . Vivendi Games, meanwhile, distributed through its subsidiary BLIZZAR Entertainment four of the five best-selling games for PC, 'World of Warcraft', 'Warcraft', 'Starcraft' and 'Diablo' .
This purchase comes amid the struggles in the U.S. between Electronic Arts and Take Two. While the former seeks to buy the second , Take Two refuses to such purchase sla considering that offer is too low, especially with the departure of one of their titles 'star', Grand Theft Auto IV, later this month. EA now intends to launch a hostile takeover of Take Two .
Also, Activision and Blizzard eventually merge the month of December 2007.