Jagex, the UK's largest independent developer and publisher of video games, today announced the appointment of renowned writer and director Alex de Rakoff's creative director known. De Rakoff, the award-winning director of films and music videos, you can now to a successful career in music - look back film and games industry. He directed the feature film "The Calcium Kid" with Orlando Bloom in the lead role and the British cult gangster film "Dead Man Running" with Curtis "50 Cent" Jackson. recently ventured de Rakoff made it into the game industry and worked as Electronic Arts Author and director of Need For Speed: The Run.
For nine months, he is at Jagex responsible for the script of Transformers Universe. "Working on Transformers Universe is something very special and Alex de Rakoff is already a crucial part of it," said Alex Horton, Chief Creative Officer at Jagex. "His influence will be felt in the future in all Jagex products. That a quite talented director like Alex has participated in our titles and now a permanent employee is our studio, only strengthened our belief in what we do and what we plan for the future. "
De Rakoff takes on the role of creative director in a very exciting time for the club, on the eve of the publication of two new titles: RuneScape 3 and Transformers Universe. As the most important member, he reinforces the creative department of Horton and leads immediately directed all Jagex title, thanks to his experience in storytelling and directed a playful experience. "I have many years as a writer and director of feature films, music videos and Triple A Console games worked - now I can get my narrative and artistic experiences on a large-scale online game use, "said Alex de Rakoff on his new role. "This area currently has a leading role in the entertainment and there is no better studio Jagex, to be part of it. I am looking forward to work in such a fantastic creative team and we all have the common goal to create the best online games in the world. "
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