Developer Jagex’s free-to-play RuneScape massively multiplayer online game is 12 years old, but its age didn’t stop it from leading the studio to its most successful year ever in 2012.
The company generated over $76 million in profit based primarily on the strength of RuneScape’s continuing popularity and new titles, Ace of Spades and Carnage Racing.
“2012 was a pivotal year for Jagex, and today’s figures are a real testament to the whole Jagex team who have continues to over perform year after year,” Jagex chief executive Mark Gerhard said in a statement.
Jagex also revealed plans to partner with South American Internet-service provider UOL to help RuneScape break into the Brazilian market. UOL will handle the exclusive publishing of that game in Brazil, the largest market in South America and one with a growing middle class.
“International expansion has always been a key focus for Jagex and has largely been going on at a community level from the ground up without overt marketing,” Jagex chief marketing officer David Solari said. “We are now in a position where we have an excellent offering, which we believe is perfect for the South American market. To ensure we capitalize on this opportunity, we are thrilled to be working with UOL as our primary partner to give the game the support it deserves.”
In addition to English, Jagex previously localized RuneScape into French and German. Now it is preparing it in Portuguese for the Brazilian audience. The developer is currently porting RuneScape to an HTML 5 engine. This will enable players to access it from many mobile browsers, which will effectively turn it into a mobile game.
Friday, June 28, 2013
Two upcoming games: Transformers Universe, Runescape 3
Jagex, the UK's largest independent developer and publisher of video games, today announced the appointment of renowned writer and director Alex de Rakoff's creative director known. De Rakoff, the award-winning director of films and music videos, you can now to a successful career in music - look back film and games industry. He directed the feature film "The Calcium Kid" with Orlando Bloom in the lead role and the British cult gangster film "Dead Man Running" with Curtis "50 Cent" Jackson. recently ventured de Rakoff made it into the game industry and worked as Electronic Arts Author and director of Need For Speed: The Run.
For nine months, he is at Jagex responsible for the script of Transformers Universe. "Working on Transformers Universe is something very special and Alex de Rakoff is already a crucial part of it," said Alex Horton, Chief Creative Officer at Jagex. "His influence will be felt in the future in all Jagex products. That a quite talented director like Alex has participated in our titles and now a permanent employee is our studio, only strengthened our belief in what we do and what we plan for the future. "
De Rakoff takes on the role of creative director in a very exciting time for the club, on the eve of the publication of two new titles: RuneScape 3 and Transformers Universe. As the most important member, he reinforces the creative department of Horton and leads immediately directed all Jagex title, thanks to his experience in storytelling and directed a playful experience. "I have many years as a writer and director of feature films, music videos and Triple A Console games worked - now I can get my narrative and artistic experiences on a large-scale online game use, "said Alex de Rakoff on his new role. "This area currently has a leading role in the entertainment and there is no better studio Jagex, to be part of it. I am looking forward to work in such a fantastic creative team and we all have the common goal to create the best online games in the world. "
For nine months, he is at Jagex responsible for the script of Transformers Universe. "Working on Transformers Universe is something very special and Alex de Rakoff is already a crucial part of it," said Alex Horton, Chief Creative Officer at Jagex. "His influence will be felt in the future in all Jagex products. That a quite talented director like Alex has participated in our titles and now a permanent employee is our studio, only strengthened our belief in what we do and what we plan for the future. "
De Rakoff takes on the role of creative director in a very exciting time for the club, on the eve of the publication of two new titles: RuneScape 3 and Transformers Universe. As the most important member, he reinforces the creative department of Horton and leads immediately directed all Jagex title, thanks to his experience in storytelling and directed a playful experience. "I have many years as a writer and director of feature films, music videos and Triple A Console games worked - now I can get my narrative and artistic experiences on a large-scale online game use, "said Alex de Rakoff on his new role. "This area currently has a leading role in the entertainment and there is no better studio Jagex, to be part of it. I am looking forward to work in such a fantastic creative team and we all have the common goal to create the best online games in the world. "
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